Min-maxing is the strategy of optimizing an ad campaign for one specific purpose. For example:
- Enticing existing fans to make an impulse purchase
- Calling potential customers with abandoned carts to seal the deal
- Getting an ad in front of potential customers when they are most likely to purchase
In these min-maxed advertising campaigns, the targeting and voice of your ads work together for a singular goal, often backed up by a matching deal or new product announcement. On Amazon, the most common min-maxed ad campaign style focuses on direct sales from potential customers who are already searching for similar products.
Your Lightning Digital Amazon ad manager will:
- Add, field-test, and strategically boost or remove new strategies based on proven results
- Modify advertising spend as sales trends change with ROI as priority #1
- Regulate changes made by Amazon, ensuring campaigns receive the benefits while preventing needless spend
- Diligently watch your bottom line, ensuring each ad campaign is drawing maximum profit
Preventing unwanted clicks
Since you pay for every Amazon ad click, cutting down on irrelevant clicks is an important consideration. This means keeping careful watch of how visitors are interacting with your ads and which routes are leading to success.
Example unsuccessful ad clicks:
- A customer is looking for a different type of product using similar wording, such as “dog toy” vs “dog plush toy.”
- A customer is confused by your product image and clicks to see what it is, but isn’t interested in purchasing it.
- A customer clicks your ad but chooses not to purchase because they’re confused by the product information.
Example successful ad clicks:
- A customer is enticed by your product image and clicks to learn more, deciding to buy it.
- A customer is shopping for related items then chooses to buy yours as well, such as buying ribbons while shopping for gift wrap.
- A customer is about to buy a competitor’s product but sees yours is higher quality, a better price, or available with more options.
Note: The end goal is not to eliminate all sale-free clicks, but to curb wasteful clicks while clearing the way for sales opportunities. The ultimate goal is the bottom line: Maximizing your profits. We take a data-based approach to bring you the best results, honing your targeting on Amazon and all other platforms.
Don’t just leave it to Amazon.
Amazon’s bottom line is their own. Letting your Amazon ads run themselves means wasted spend and missed opportunities as their algorithm works to spend your full advertising budget within the confines you set up. This automated process is designed to show your products on relevant search result pages, but the results generally become less accurate over time without careful curating.
Min-maxing Amazon display ads
With the right setup, even Amazon display ads can be optimized to drive direct sales.
What you need:
- A product that entices impulse purchases (like affordable fashion or delectable treats)
- Eye-catching product images
- A rating of 4.5 or higher
Other things that help:
- A compelling product description answering all the FAQs
- Informative reviews from real customers
- A coupon to seal the deal
- Customer surveys providing unique insights into the sales process
Step one of running an Amazon Display campaign is to choose one or more products for your display ads. Don’t worry, these can be changed later. Once you select the products to promote, we will build an Amazon Display campaign directly featuring these products, continually refining based on the most recent data.
Other Amazon Advertising Strategies
- Building and optimizing an Amazon Storefront
- Drawing in new customers with Amazon SEO
- Collecting reliable revenue with “Subscribe and Save”
- Running a multichannel ad campaign to collect Amazon reviews
Contact us with your goals for Amazon and how they align with your collective marketing goals. As a full service digital advertising agency, we have experts in every aspect of online advertising working together with you to realize your potential.
